There’s no way around it, London is pricey—even for natives. A 30-second ride on the legendary tube can cost £4. That’s roughly $8 USD. North Americans can expect big city prices, doubled, for pretty much everything. So why come? Well, no other city can compare. (Sorry, New York.) Awash in history but booming anew, London is as irresistible as it is overwhelming. The city’s longtime weakness—bland English food—has been banished by bold, innovative chefs using the best from England’s farms. To enjoy all this without taking out a second mortgage, consider the advice that follows. But while you’re there, don’t be afraid to splurge . . . judiciously.
TO, FROM AND AROUND
Ironically, as London prices skyrocket, flying there is becoming less expensive, thanks to low-cost European airlines. Once you land, travel like the locals on public transit (tfl.gov.uk). The tube from Heathrow to Piccadilly Circus station costs a mere $8, while a cab could run more than $100. For other specifics on affordable transport from the airports (Heathrow, Gatwick and the budget-haven Stansted), check out visitlondon.com. To save on tube and bus rides, buy an Oyster transit card (a refillable smartcard) at visitbritain.com—before you arrive. For example, while a Zone 1 cash fare can cost $8, with the Oyster card it’s just $3.
ORIENTING YOURSELF
Despite its size, London is a great walking city, and it’s easy to build scenic strolls into a day’s sightseeing. Download walking guides at visitlondon.com. Some ground rules: Buy a pocket-sized street atlas (don’t worry—even locals carry maps), wear comfortable shoes and keep your umbrella close. For a guide to cultural events (including tons of freebies), pick up the latest issue of Time Out London. Or better yet, check timeout.com.
THE BIG PICTURE
Get an overview of London from the city’s latest landmark, the British Airways London Eye. Though a splurge ($26), this observation wheel offers a leisurely half-hour ride with stellar views: On a clear day you can see Windsor Castle, 28 miles away. Avoid long lines (and get 10 percent off) by booking online at londoneye.com.
CHIC STORES
Stick to window shopping until the dollar recovers. Your financial advisor will thank you.
FREEBIES
London’s museums are staggeringly good and many are free (though special exhibitions may have a fee). Pick your flavor, and block out a day for the likes of the British Museum, the National Gallery, the Science Museum, the Tates (Britain and Modern) and the unparalleled decorative arts collection at the Victoria & Albert.
THEATER TIPS
Get half-price tickets ($30 to $70) for day-of performances at the TKTS booth in Leicester Square (www.officiallondontheatre.co.uk). Arrive early, and don’t be fooled by commercial operators touting discounts. If you don’t mind standing, deals can be found at the Royal Opera House, the Globe Theatre and the Royal Court Theatre.
AFFORDABLE LONDON EXPERIENCES
EAT
Eating well On the run, try upscale chains like Pret a Manger and Café Rouge, or noodles from local fave Wagamama. For sit-down meals, check out these options:
Anchor & Hope
A perpetually crowded gastropub (no reservations) serving innovative, unpretentious dishes. 36 The Cut (Southwark stop); 011-44-20-7928-9898; dinner for two, $75*
Mon Plaisir
The wood-paneled dining room offers a classic French prix-fixe to theater crowds. 21 Monmouth St. (Covent Garden stop); 011-44-20-7836-7243; dinner for two, $63
Fung Shing
A culinary landmark that most argue still serves England’s finest Cantonese cuisine. 15 Lisle St. (Leicester stop); 011-44-20-7437-1539; dinner for two, $110
The Providores
Splurge-worthy fusion, like seared kangaroo with onion bhaji and kumquat relish. 109 Marylebone High St. (Bond St. stop); 011-44-20-7935-6175; dinner for two, $190
STAY
RCI affiliated resorts in London include:
The Ramada Docklands
For more information, visit www.RCI.com
Non-RCI affiliated hotels:
The best bargains are outside central London. But for Kensington digs on a budget, try Base2Stay (base-2-stayhotel.co.uk; from $100/person based on a four-person share). To rent a London flat for as little as $103 per night, consult nghapartments.co.uk or apartment-hotels.com.
*Prices cover a three-course meal for two, not including drinks, tax or tip.
NOTE: Information may have changed since publication. Please confirm key details before planning your trip.